1. You will have to compete not only with current parabolic troughs and Fresnel linear reflectors, but also with mini CSP on one hand, and on the other hand – mini towers central receivers and parabolic dish that employ high temperatures (~1000ºC) and much higher efficiencies than parabolic troughs.
2. You should not start with utility scale market, but segment the markets in a manner to allow a conservative (at least in the beginning) step-wise penetration, beginning with industrial or commercial customer demonstration, moving to utility demonstration and in parallel off-grid applications; next moving to distributed applications supplying grid support, and finally into the larger scale central peak power generation market. This approach will allow you to gain familiarity with the solar industry and bring costs down as annual production volume increase, and will allow utilities to gain confidence in your systems.
3. If you choose as target market the distributed generation and not necessarily large utility scale solar power plants, you could present a potential for more closely track demand and potential growth in loads; meet reliability requirements with fewer megawatts of installed power and spread construction costs over time after first module output has started, hence capital risks and amount of initial investment may be reduced.
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